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As this Digital Business Models module draws to an end, I look back on this unique learning process and the knowledge and skills I have acquired. I admit that I was initially skeptical of an online module but after interacting with learners around the world in the first week MOOC course I knew I wasContinue reading “A BEMM129 Reflection”

In a world constantly adapting to digital advances, businesses must keep up to date in order to maintain a competitive advantage and success. An organisation taking full advantage and operating at the forefront of this digital evolution, while simultaneously disrupting the accommodation industry as we know it is; Airbnb.   Regarded by Forbes (2018) as a ‘profitableContinue reading “Airbnb: a 5 Star Digital Business Model”

Take a minute to think about your time in education. For most people in the UK this time lasts at least 12 years, almost 2 decades for a postgraduate student. In an age of rapid technological advances, a lot can change in this seemly short period of time- fast forward to today and I amContinue reading “The 21st Century Teacher”

Hello, my name is Laura and I am currently studying an MSc in Marketing at the University of Exeter. I am originally from a small town near Liverpool in the North west of England, but have lived and studied in Exeter now for 3 and a half years. Before my masters, I previously completed aContinue reading “A Brief Introduction”