Hello, my name is Laura and I am currently studying an MSc in Marketing at the University of Exeter. I am originally from a small town near Liverpool in the North west of England, but have lived and studied in Exeter now for 3 and a half years. Before my masters, I previously completed a BSc in Psychology, as I have always been fascinated by social behaviour. This has undoubtedly aided my interest and understanding of Marketing and Consumers.
As part of my ‘Digital Business Models’ module this term, my blog will primarily focus on the evolving world of digital business and how marketing is being transformed by technology. I chose this module because I am intrigued by both the challenges and opportunities that digital advancements pose for not only for businesses but for society too. I also acknowledge the importance of developing my understanding of this digital evolution in order to prepare me for a future career as an aspiring Marketer.
Welcome to my blog! I hope you enjoy my upcoming posts, please feel free to leave any comments!
The Digital Exchange 